_{^{By Shannon Guss (Gaitz) - April 17, 2024}}

Hair tool brand EVY PROFESSIONAL have launched the BOSS DigiForce DIGITAL HAIR DRYER, as a powerful and lightweight tool that promises hydrating technology.

“The BOSS DigiForce is truly the most exciting and powerful dryer currently on the Australian market and I’m thrilled to finally be releasing it to salons,” shared EVY PROFESSIONAL Founder and Hair Stylist Tracey Bazzano Lauretta. “Super powered with digital technology and lightweight, stylists who have already got their hands on one have been amazed at the ease of use after a full day in the salon or on set, and just how much it shortens blow-dry times. I set out to create something which would have an impact on the bottom line of every appointment, and I am so proud to have achieved it.”

The tool is anchored by 2650 watts of super-charged power and new digital technology, with an effective and smooth motor that’s also an eco-friendly solution. The ergonomic design is built at a lightweight 390 grams, making it easy to manage. The tool also offers EVY Mineral Infused Technology to lock in inner hydration for faster drying and styling. The hair dryer is infused with a blend of 32 Japanese sourced minerals that generate negative ions and far infrared energy, micronising water into fine particles that penetrate the hair. This creates a shiny, healthy and lustrous finish.

The BOSS DigiForce DIGITAL HAIR DRYER is 100 per cent Italian made with non-toxic paints, a quality ceramic grill and maximum durability for longer life, with product quality and sustainability at the core of all EVY PROFESSIONAL creations. The tool includes a two-year warranty, two nozzles for styling variance, a diffuser and a three metre cord.